10/10/2006

I Like My Coffee Crisp

New York — Candy-cravers across America are claiming victory now that the U.S. is second home to a candy bar that, until July, could be found only in Canada.

After a six-year Internet campaign started by a 31-year-old candy connoisseur, the beloved Canadian candy bar Coffee Crisp has finally made it across the border.

In 2000, John Flaig, a Milwaukee software engineer, posted an online petition on his Web site, CoffeeCrisp.org, asking Nestlé to start selling the Coffee Crisp — a chocolate wafer bar with creamy coffee filling — in the U.S. Six years and thousands of supporting signatures later, Flaig can now find it in his state, and soon (very soon, he hopes), at his gas station.

Nestlé U.S.A., the American arm of the world's largest food company, Nestlé S.A., started selling Canada's No. 3 candy bar to select convenience stores across America in July.

"It's the first time I've seen that they've gotten a company to take an international product and market it domestically," said Cybele May, a food writer who runs Candy Blog.

1 comment:

Kathy said...

Shut up! That makes me happy!